Running a small business is a challenging prospect. Running a small business that serves other small businesses is doubly difficult, but Gopher, one of New Zealand’s foremost marketing agencies, has made it work brilliantly. The secret to their success is taking advantage of expertise wherever they find it — even if it’s outside their own company.
What Gopher Offers Customers
New Zealand is a haven for small, thriving companies that are committed to providing the best possible products and services to a global marketplace. The SME (small and medium enterprise) sector of most industries is growing explosively, and these independent businesses need professional help at affordable prices. Gopher started out as an SME itself, and although it’s grown by leaps and bounds it still delivers top notch marketing assistance to smaller commercial clients.
Gopher has kept the fees it charges its customers to a minimum by concentrating on broadly-applicable online marketing strategies that are effective in virtually any industry. The marketing firm packages these techniques into simple fixed-price packages which customers are free to choose from. This takes the guesswork out of the online marketing industry and lets them engage in effective marketing without investing exorbitantly.
One unique feature of Gopher’s business model is that they bill their customers using an exclusively phone-based payment system. They’ve partnered with Debitsuccess to set up their telephone sales system, and they rely on the company’s expertise to ensure the security and speed of all of its transactions.
By allowing financial experts to handle their billing concerns, Gopher keeps its overhead costs to a minimum and is free to concentrate on their core business. They pass along these benefits — lower costs and higher productivity — directly to their customers. It’s just one of the many innovations that has helped make Gopher a highly effective and eminently affordable online marketing agency.
The Gopher Success Story
Gopher has been working with Debitsuccess for two years now. It’s just one of the profitable partnerships that has helped the agency stay dedicated to the marketing game. Even though the company has grown tremendously in a short amount of time, they’ve done it by attracting more and more customers and hiring more marketers to meet their needs. Gopher is distinctly free of “bloat” – specialties like billing are turned over to outside experts like Debitsuccess whenever possible.
The marketing firm sees no end in sight to its growth. Thanks to smart alliances with experts in other fields and a well-deserved reputation for providing great service at great prices, Gopher is now setting its sights on the international marketplace. Indonesia is the company’s next stop on the road to worldwide service, and the company is confident that it can show small businesses in other countries the talent and ingenuity that has endeared Gopher to its Kiwi customers.
The future looks bright for Gopher, and that’s largely thanks to their drive to constantly innovate. Because they spend their creative energies on marketing instead of wasting them on services they know other companies can handle better, they’re able to deliver a better, cheaper service to their own customers.